MEDIA


    Magazines          

There are many Magazines being used for promoting and Advertising.These magazines are sometimes being used for targeting niche segments.For example magazines like cosmopolitan,femina is used by women readers.So products targeting women are mainly
advertised in these magazines.Depending on the product features also advertisements are made on magazines.For example,a product whose features are to be emphasized,are advertised in magazines,so that the specifications are read by the intrested persons.


    Television         
In television lots of ads could be seen which are being endorsed by stars and sports personality.They are usually targeted acoording to their target audience which are usually shown in between the serials,sports movies etc.


   Newspaper         
Newspaper is another media for promoting the products or adverting it to make awareness to the customers.Every people read newspaper and hence it plays a major role in providing a meams of promoting brands.Many national newspapers like Times of India,Hindustan Times etc advertise many products daily.People become more aware on seeing those ads in the newspsper daily.Even the local newspaper introduces the products unknown to the local people effectively.


     Other than these medias there are also:
RoadShows
Demonsatrations
Hoardings
Pamplets
Circulations etc.


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